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To reach fishing grounds beyond Haystack Rock, Pacific City dorymen break through the surf.

The Doryman’s face was leathery, toughened from days spent laying crab pots and fishing for salmon and flounder and cod.

He punctuated his conversation with expletives and was missing a couple teeth. But the two ladies from St Louis, their hair curled and coiffed, seemed to find him amusing; after all, here was a real-live Oregon fisherman, an honest-to-goodness salty dog.

The beach parking lot hosts 1970s VW vans loaded with quivers of boards.

As a longtime local, he was also a potential source of insider information. “So, where do you think we should buy property around here?” one of the women suddenly asked, apropros of nothing. Instead of answering her question directly, the man replied with a grumble. “Pacific City is becoming like Cannon Beach,” he said. “All boo-frou.”

The four of us were standing near the water’s edge on the south side of Cape Kiwanda, where an acclivitous dune juts into the air and forces the beach to an abrupt end. Since the 1940s, this natural cul-de-sac, protected by the cape, has been the launch site of the Pacific City dorymen, a fleet of hardy Oregon anglers who nimbly break through the surf in small, flat-bottomed skiffs—many of them built by local craftsmen—to reach the calmer waters and fishing sites farther out at sea. When the dorymen return with the catch of the day, they crest the waves at full throttle and at the last possible moment raise their outboard motors, allowing the momentum to send their boats skidding up the beach. It’s thrilling to watch, especially in this setting, with the twisting yellow and orange rock of Cape Kiwanda forming a dramatic and quintessentially Oregon backdrop.

As it turns out, Cape Kiwanda is also a perfect spot to watch a coastal town in transition, for just behind the trucks and dory trailers parked on the beach stands a neat wall of 18 yet-to-be-finished condos, surrounded by yellow bulldozers and heavy equipment. Jumping on the fractional ownership trend—an arrangement similar to time shares, except that buyers also own a portion of the property deed—the developer of the condos, who also owns the Inn at Cape Kiwanda and the Pelican Pub & Brewery nearby, is selling off shares piecemeal. Starting price per share: $79,900.

To the doryman, such construction was an indicator of more “boo-frou” things to come. To the tourists from St Louis, it was a sign of a town coming into its own; as such, they were eager to buy into it.

Truth be told, Pacific City, when compared to Cannon Beach and all its luster, does not come anywhere close to froufrou. And for travelers and second-home buyers who have discovered this enclave four miles off U.S. 101, that is precisely its appeal. The town of some 900 is messier, crustier and far less moneyed than the well-heeled tourist town to the north. Pacific City has no voluminous visitors center, nor even a town government; it does boast a wine store, but you won’t find any chichi wine bars or cute little ice cream shops for the kiddies. Take a drive down Cape Kiwanda Dr, though, which follows the shoreline,
and you will find scores of new wood-shingled vacation homes and numerous signs advertising more to come—evidence that additional businesses designed to attract tourists and their tourist dollars may not be far behind.