As much as we love an esoteric, visually stunning fashion film, it’s true they often don’t mean anything. That’s why this promo video for Vena Cava’s new lower priced line Viva Vena (available at Nordstrom’s) poking fun at the whole genre is especially entertaining.

A laugh and a preview of the posh patterned prints? That’s worth two minutes.

FASHION FILM from Matthew Frost on Vimeo.