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Mario Bisio Sr. rolls out the grand-opening sign for his new Lloyd Center store, Mario’s for Men and Young Men, in 1960. Mario Bisio Jr. would later sweep the floors, unpack boxes, and stock shelves in this store before taking over in 1975, following his father’s death.

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A well-dressed family: Joan, Mario Jr., Mario Sr., and Myrna Bisio show off 1950s fashion. We love: the pocket square…and that Mario Jr. already is sporting a bow tie at age 6 (ish).

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Mario Jr. might not have agreed with his father’s taste in clothes (he bought his high school graduation suit from another store!), but he can’t have argued with his taste in cars.

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The current Mario’s at the corner of SW Broadway and Taylor Street is actually the fourth iteration of the store in Portland. First came the Lloyd Center store (which closed in 1984), followed by a second location at the Galleria in 1977, the same year Bisio introduced the Northwest to Giorgio Armani. In the 1980s, Bisio opened a women’s store, Raguzza, across from the Galleria, and the two shops were married, so to speak, in 2002, with the opening of the Fox Tower boutique.

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Bisio shows Seattle some love by opening a men’s and women’s store on Sixth Avenue in 1982. In the ’90s, he renovates the space and introduces Seattle’s first in-store Hugo Boss shop, which just got another face-lift this year.

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Mario’s goes casual with the opening of a boutique in Bridgeport Village in 2006—the same year his store is named one of the most influential men’s stores in America by industry bible DNR magazine. The demin focus of the Bridgeport store is appropriate for the man who was among the first to bring Diesel jeans to the US back in the 1970s. The boutique’s name– 3.10– makes more sense when you view it this way: Mar10. Look familiar?

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The next generation of Mario’s? Bisio’s nephew Jake Hanover joined the company in 2008 after learning the fashion retail trade in places like Rodeo Drive. Bisio’s own children, 19-year-old Michaela and 16-year-old Nico, also have a keen interest in fashion.

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The man himself and wife and business partner, Anne, are all smiles on the steps of their Portland store. And after 50 years in business, who woudn’t be?

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