Seth Aaron's collection at FashioNXT 2012.
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Greatest career achievement post Runway:
Working with Lord & Taylor four months ago to have my dress manufactured and in the 5th Avenue Window of their (NYC) flagship store. Every American designer that is now on top started with their stuff in that window. That’s the pinnacle: when you’re on 5th Avenue of Lord & Taylor. That’s your ground mark to start going up. It was quite nice.
Image: Yi Yin
Seth Aaron's collection at FashioNXT 2012.
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Did the show accurately represent your style?
It’s definitely me at the time. It represents a point of view I have. You’re always evolving, moving forward, changing thought process, but you’ll always have your core.
Image: Yi Yin
Seth Aaron's collection at FashioNXT 2012.
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Why do you think Portlanders seem to make it on the show so often?
I think Portland has really developed into an attraction for independent designers, therefore I think there is a large pool, a large group of talent in a small area.
Image: Yi Yin
Seth Aaron's collection at FashioNXT 2012.
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Why did you choose to stay in Portland?
I like it here. There are certain things that would be to your advantage to live other places. As I develop and weave my way through these opportunities that have been presented in my design career, things would be more accessible (outside Portland), but it’s just so large, it’s a big pond you can be overlooked in. Here you can really stand out. Even though there there’s a ton of talented designers, there’s more visibility. When you do something, everybody knows about it.
Image: Yi Yin
Seth Aaron's collection at FashioNXT 2012.
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Do you think it's possible to make it as a fashion designer if you stay here?
Yes I do. I get national recognition for being part of this area and that feels great to be part of that. Now we’re recognized for having great designers, and it feels good to be part of shoving it in their faces and saying, “look at us.” It’s kind of cool.
Image: Yi Yin
Seth Aaron's collection at FashioNXT 2012.
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What could we do here to improve that?
There’s a lot of infrastructure lacking in this city, production capabilities, sourcing capabilities, those kind of things. As an independent, as a business person that doesn’t make sense. I want to help the local community as far as manufacturing and fabric sourcing as much as I can. I would love to do it all right here, and many people try and many people do have stuff done like that here. If I want to sell in a couple local places, great. But if I want to go into Neiman Marcus, it’s not going to happen here. I would love to use local, but until we’re up to speed, I can’t take that risk right now.
Image: Yi Yin
Seth Aaron's collection at FashioNXT 2012.
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What's the next big thing around the corner for you?
Just back from last months Palm Springs Fashion Week, alongside fellow PR alumns, Mondo Guerra, Michael Costello, and Anthony Ryan among others, Aaron is working towards getting the next collection completed.
Image: Yi Yin
Seth Aaron's collection at FashioNXT 2012.
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If given the chance, would you do it again?
Absolutely, the show was nothing but a positive stepping-stone for me. That’s why I currently still work with them. I cast (seasons) eight through 11 for them.
Image: Yi Yin
Seth Aaron's collection at FashioNXT 2012.
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Seth Aaron Henderson's collection at Portland's FashioNXT 2012
Image: Yi Yin
Seth Aaron's collection at FashioNXT 2012.
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Seth Aaron Henderson's collection at Portland's FashioNXT 2012
Image: Yi Yin
Seth Aaron's collection at FashioNXT 2012.
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Seth Aaron Henderson's collection at Portland's FashioNXT 2012
Image: Yi Yin
Seth Aaron's collection at FashioNXT 2012.
Seth Aaron's collection at FashioNXT 2012.
Seth Aaron's collection at FashioNXT 2012.
Seth Aaron's collection at FashioNXT 2012.
Seth Aaron's collection at FashioNXT 2012.
Seth Aaron's collection at FashioNXT 2012.
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Seth Aaron's collection at FashioNXT 2012.
Seth Aaron's collection at FashioNXT 2012.
Seth Aaron's collection at FashioNXT 2012.
Seth Aaron's collection at FashioNXT 2012.
Seth Aaron's collection at FashioNXT 2012.
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