Step 1 Choose a random verb and noun as your roots: Stink, Hovel 

Step 2 Combine both words: Stinkel

Step 3 Drop a vowel for no real reason: Stinkl

Step 4 Consider adding the word “fish” as a suffix (optional): Stinklfish

Step 5 Add “-ify” as a suffix (not optional): Stinklify

Step 5a Figure out what the company supposedly does, then insert the words “mobile” and “cloud” into the description.

Step 6 Open large bag to hold investor money.