In Cider Information
Bushwhacker taps into burgeoning market
Posted by: Christine Bedenis on Aug 05, 2011 at 01:00PM
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No question about it, Portland is one beer-soaked burgh—and proud of it. But let’s talk “hard” cider for a minute; there’s nothing wrong with a little diversity for those of us born without a craving for hops, or who have dietary restrictions, like gluten-intolerance, a populace that’s approaching critical mass and adding new members daily. For the most part, we locals pride ourselves on being adventurous drinkers with taste buds that are easily bored. Naturally this restlessness leads to a proliferation of every kind of beer you can possibly imagine, as well as “alternative” spirits like coffee rum, apple brandy, mead, and cider. A tasting weekend on Distillery Row gives you a chance to try the first two, yet up until 10 months ago, there was no place in Portland to delve deep into the cider scene.
Enter Jeff and Erin Smith, the owners of Bushwhacker Cider Bar (1212-D SE Powell,) in the Brooklyn neighborhood. “We originally wanted to start our own cidery, but after talking to some other local cideries we learned that it can be really hard,” Erin says. “Most bars only have one cider on tap that they know sells really well and won’t rotate it.” Seeing an opportunity to fill a niche, the Smiths vowed to create a bar that would be able to guarantee every cider maker a tap. It’s clear that establishing a cider community is the focus of this converted garage watering hole, with a bottle cooler of 113 (soon to be 140) different cider varieties greeting you as you enter. Guests are here for the cider, as there are no video poker machines and no televisions to distract from your learning curve. The Smiths brew their own cider (with all-Oregon apples) in the fenced-off back area and Jeff is experimenting with a slew of flavor variations, like honey-sweetened cider, strawberry cider, and ciders made in a rum, wine, and whiskey barrels.
And it’s not just gluten-free drinkers that frequent Bushwhacker. In fact, Jeff estimates that particular demographic makes up only about 25 percent of his clientele. So who are these people that pack the place, shoulder to shoulder, each weekend? The bartenders say that they get people who are burned out on hops as well as established drinkers who are looking for something lighter and less filling. “We get a lot of people who come in here looking for something different,” Jeff says. “Or we get some people who are expecting all ciders to be this really sweet, and I hate to say it, but ‘girly’ drink—here we can show them the variety that cider has, and recommend a drier one.” Bushwhacker also has established itself as a drinking destination, being the only dedicated cider bar in the country. As a result, the Smiths have met customers from across the states, Canada, and even England.
Even with their seven-tap bar, the Smiths are looking to expand in their present location and possibly open a second, an indication that cider is not just a fad drink or a dietary alternative, but a growing market all its own. “We get all kinds of people in here, and a lot of new people that end up sticking around,” says Amber, the friendly bartender. “I think cider is proving to be something pretty awesome.”
Recommended
If you’ve only had mass-market ciders, like Woodchuck, Hornsby’s or Strongbow, your opinion of cider probably runs along the lines of a sweet sip of something when you’re not in the mood for malt and barley. In that case, a Bushwhacker sampler of six will expose you to a vibrant continuum that goes from bone-dry to sugar sweet, and from feather-light to surprisingly puissant. The variety of fruit found in these ciders is likewise lengthy, with apricot, cranberry, huckleberry, and cherry among the more offbeat offerings. If you can’t take the sweet, try Blue Mountain’s subtle and satisfying Dry Creek, which has earned a permanent tap. At the other end of the spectrum is Finnriver’s pear cider, which was cloying enough to make me wonder whether I needed to be carded for it. But don’t be fooled; the ABVs of these ciders range from 4.5 to 8-plus percent. Cider is not now, nor has it ever been “kid stuff.”
Ah! We appreciate the fabulous report on Bushwhacker and we are thrilled that they have created a dedicated place for ciders. And, to respond to the mention of Finnriver’s pear cider, I humbly submit that we make dry ciders as well, including an extra dry methode champenoise Artisan cider and our new Dry Hopped cider. The Pear, along with our Black Currant cider, is intended to celebrate the sweetness and subtle flavors of the fruit, for those who have that inclination. We’re honored to be in the Bushwhacker line-up.
Would love a place like this in Michigan. We’ve got so many apples here and cider is becoming very popular with 3 fantastic ciderys within 2 hours drive. But nothing like Bushwackers. I dare say that if I lived in Portland, I’d be in there way too often trying each of the 140 different bottles and 7 taps.