This summer, Annie Hall hip-checks Carrie Bradshaw right off the runway. Collections by Stella McCartney, Rebecca Taylor, and Helmut Lang showcase utilitarian, tailored silhouettes that eschew girly-girl features in favor of tomboy duds—think jumpsuits, button-down shirts, and jackets.
“There is an easy sense of unfussiness to tomboy style, no need to primp or feel constricted,” says Daisy Grattan, co-owner of NE Alberta Street’s Abrahams & Duffy boutique. In other words: ideal for summer.
Blazing the trail locally, Nike alums Emma Mcilroy and Julia Parsley debuted online retailer Wildfang (German for tomboy) in April to a storm of attention from Vice, Refinery 29, and Cool Hunting. The anti-frills e-shop features boxy tanks, loose long jackets, and stylish jeans without a trace of fluff. This month, Wildfang opens a tiny storefront in Southeast.
They’re not alone in absorbing the Y chromosome into women’s fashion: the shelves at Bridge & Burn overflow with short-sleeve polos and striped tanks (the shop bulked up in anticipation of a run on masculine styles). And Abrahams & Duffy have sold through stacks of ISM Mode’s unisex tailored pants in just days. Here’s how you, too, can play with the boys.